I’m blaming the folks at Three Bulls! for the post that incited this one. Indeed, I started my descent into what is clearly a delusional plan in a comment there.
The short version: Pinko Punko was disturbed at how very little actual communication of content was involved in a presumably science-centered media frenzy. The “journalists” in question neither sought actual informative content from scientists (let alone striving to understand that content), nor passed on anything like it to their viewers. To those of us who expect journalism to communicate actual content (or at least try to), this is disturbing.
Hoping that perhaps, from this brush with media frenzy, Pinko Punko could offer a more precise diagnosis of the problem, I asked:
Is it a supply-side problem — primarily, one of incompetent science journalists, or of journalists who think they understand more science than they actually do? If so, could this be the answer to our oversupply of science Ph.D.s (i.e., send them to the press conferences and the newsrooms)?
Is it a demand-side problem — with the public unable to get the least bit interested about science (at least when there’s a good Congressional sex scandal or a celebrity behaving badly), or interested but without the requisite understanding of the most basic details of science to really “get” the scientific findings they might be interested in?
Do the people on the supply end misjudge the interest or intelligence of the people on the demand end?
Can we lay this all at the feet of people who use print, audio, and video news to sell ads?
The diagnosis? Probably all of these are at work. That means it’s time for a cunning plan (which in its present form involves no turnips but possibly a little mind control). Here is a slight elaboration on the manifesto I posted at Three Bulls!
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